In This Section


Crescent City Ballroom


90 CLE Minutes

Best of Trademarks: Best Cases, Best Practices, and Best Battles

Moderator: Alison Frey, Dickinson Wright, PLLC, Austin, TX

The Status of Trademark Dilution Law, Including Judicial Resistance, When it Should Apply, and
Whether it is Constitutional
Speaker: Professor Xuan-Thao Nguyen, Indiana University Robert H. McKinney School of Law, Indianapolis, IN

Best Practices for Using Experts in Trademark Litigation in the Trademark Trial and Appeal Board (TTAB) and Federal District Court
Michael Friedland, Knobbe Martens, Irvine, CA

Real Life Trademark Battles
Shelby Bruce, 3M Innovative Properties Company, St. Paul, MN


  • Frey, Alison

    Dickinson Wright, PLLC | Member

    Alison Frey (Member, Dickinson Wright, PLLC, Austin): Alison Frey focuses her practice on trademarks, copyrights, intellectual property, business technology and emerging business. Ms. Frey regularly advises clients on trademark matters, including trademark clearance and protection, policing, rebranding, licensing and global brand protection strategies, and her practice includes management of domestic and international trademark portfolios across a myriad of industries, including the cannabis industry.
  • Friedland, Michael

    Knobbe Martens | Partner

    Michael Friedland is a partner at Knobbe Martens in Irvine, California and is the co-chair of its Litigation Practice Group. In three decades of practice, he has represented clients in hundreds of patent, trademark, trade secret, and copyright cases across the country. He previously served as the co-chair of the Firm’s Trademark and Brand Protection Litigation practice group and its Consumer Products Litigation practice group.
  • Bruce, Shelby

    3M | Senior Trademark Counsel

    Shelby Bruce is Senior Trademark Counsel at 3M where she supports a majority of the divisions in the Safety and Industrial Business Group globally. In this role, Shelby is the primary trademark attorney for these divisions with responsibility for portfolio management, counseling, enforcement, anti-counterfeiting, and trademark agreements. Prior to joining 3M in 2017, Shelby was an Associate at Norton Rose Fulbright in Minneapolis where she worked on a variety of trademark and copyright matters.
  • Nguyen, Xuan-Thao

    Indiana University Robert H. McKinney School of Law | Director, Center for Intellectual Property Law and Innovation

    Professor Nguyen is an internationally known legal scholar renowned for her expertise in the intersections of Intellectual Property, Contracts, Secured Transactions, Bankruptcy, Licensing and Taxation. She is the Gerald L. Bepko Endowed Chair in Law at the Indiana University McKinney School of Law. She held the Garvey Schubert Barer Visiting Professor of Law, University of Washington School of Law (2018-2019). She recently received the Trustees Teaching Award (2020).