2020 Virtual Annual Meeting

10/30: CONCURRENT SESSION: Trademark-Brand Launches

October 30, 2020 9:30 AM to 11:00 AM


Virtual - all times are eastern daylight time


90 CLE Minutes



Concurrent Session 2:  Trademark - Brand Launches and the Challenges They Present




Stephen Lee, Chief IP Counsel, Target, Minneapolis, MN
Jeanne Fromer, Professor, NYU School of Law, New York, NY
Barton Beebe, Professor, NYU School of Law, New York, NY
Josh Gerben, Gerben Law Firm, Washington, DC



A joint program of the Trademark Law and Trademark Internet Committees


  • Gerben, Josh Gerben, Josh

    Founder and Principal Member | Gerben Law Firm

    Josh Gerben is a trademark attorney and founder of Gerben Law Firm, PLLC. The law firm was created by Mr. Gerben to help small and large businesses alike have access to trademark lawyers who are affordable and responsive to their needs. Mr. Gerben represents a wide range of clients, ranging from small start-up businesses to large multinational corporations. Since beginning his practice, Mr. Gerben has represented clients in over 5,500 trademark matters.
  • Beebe, B_square200 Beebe, Barton

    New York University School of Law | Professor of Intellectual Property Law

    Barton Beebe specializes in the doctrinal, empirical, and cultural analysis of intellectual property law. He has been the Anne Urowsky Visiting Professor of Law at Yale Law School, a Visiting Professor of Law at Stanford Law School, and a Visiting Research Fellow at Merton College, Oxford. 
  • Fromer, Jeanne200 Fromer, Jeanne

    New York University School of Law | Professor of Law

    Professor Jeanne Fromer specializes in intellectual property, including copyright, patent, trademark, trade secret, and design protection laws. She is a faculty co-director of the Engelberg Center on Innovation Law & Policy. In 2011, Fromer was awarded the American Law Institute’s inaugural Young Scholars Medal for her scholarship in intellectual property. 
  • Lee Stephen Lee, Stephen

    Target | Chief IP Counsel

    Stephen Lee has been with Target for nearly 15 years, where his practice has covered the entire spectrum of I.P. matters, as he had been responsible for all trademark, copyright and patent work. Particularly rewarding is the fact that his team provides legal services and advice to practically every business team within Target and has touched almost every one of Target’s key strategic initiatives. He manages a team of 19 high-functioning I.P. professionals, and he has first-hand experience leading his team through the ups and downs of the retail landscape transformation.