Stearns, Susan

PayPal | Director, Trademark and Brand Enforcement

Susan Stearns is Director, Trademark and Brand Enforcement for PayPal, Inc., where she provides global legal support to PayPal’s marketing, customer trust, and Brand teams, and manages PayPal’s soft IP team.

Before joining PayPal, Susan was Senior Counsel, Trademarks and Copyrights for Coinbase, Inc., the leading cryptocurrency exchange platform. At Coinbase, she managed and led the global trademark/copyright programs and its NFT marketplace IP compliance program. Before Coinbase, Susan was Trademark counsel at Amazon, where she supported and managed the trademark portfolios for Amazon’s private label brands, retail website, Amazon Pay, Whole Foods, and Audible. Susan has over 15 years specializing in global trademark portfolio management and enforcement, and routinely advises business leaders on a wide range of intellectual property, marketing, regulatory compliance, contract negotiation, and management of legal disputes. Susan’s current role and prior experience at Coinbase have given her deep knowledge of the trademark/copyright protection issues facing brand owners in the emerging Web3 ecosystem.