Roby, Rebecca

Rebecca L. Roby is a senior intellectual property, marketing and commercial law executive with more than 25 years of experience advising global consumer brands on trademark strategy, advertising compliance, brand risk and commercial transactions. She has held leadership roles at Ulta Beauty, Red Bull and Hard Rock International, where she managed global trademark portfolios, enforced brand rights, negotiated a wide variety of contracts, advised on new technologies and partnered closely with marketing and business teams on campaigns, endorsements, and influencer-related compliance.  

Rebecca brings a business-first mindset to brand protection and litigation strategy, helping organizations safeguard brand value while supporting growth across international markets. She is known for clear, practical counsel, cross-functional collaboration, and a forward-looking approach to emerging technology and evolving marketing practices. Rebecca earned her JD from Washington University School of Law and her BA from Mount Holyoke College. When not busy working, she can be found on the pickleball court, playing with her French Bulldogs, or joining her daughter at the horse stable.