Hernandez, Michael

Michael Hernandez is an attorney in the IP & Technology Practice Group at Pierce Atwood LLP, a leading full-service law firm in New England. For the last 10 years, Mike has been providing skilled legal counsel to business and product owners on the usage, protection, and enforcement of trademark assets. Mike helps manage trademark portfolios consisting of registered and unregistered domestic and foreign trademarks for companies of all sizes in the technology, software, sporting goods, clothing, footwear, food, beer, marijuana, dairy, and consumer products industries. He has realized continued success in prosecuting federal trademark applications, including successfully overcoming difficult office actions and navigating complex inter partes proceedings before the Trademark Trial and Appeal Board. Enforcement efforts include drafting cease-and-desist letters and settlement agreements, managing notice and take-down campaigns against online marketplaces, and filing UDRP domain name proceedings. Mike also has experience litigating trademark infringement and dilution claims in federal court. In addition to his trademark practice, Mike leverages nearly 20 years of prior experience in software product management and technical sales at a large, international software company to assist clients with a wide range of business and intellectual property transactions, including drafting and negotiating complex software, SaaS, and professional services agreements in the financial, insurance, and healthcare industries.