Canal Aruoba, Ceren

Berkeley Research Group | Managing Director

Ceren Canal Aruoba is an economist working at the intersection of consumer behavior and pricing, with a focus on how firms market their products to shape consumer decisions. As a consulting expert, she frequently collaborates with internal BRG experts and leading academic testifiers to provide tailored, data-driven insights to help clients address complex disputes and business challenges. She applies sophisticated analytical tools, including surveys and content analysis, to address advertising, dark patterns, auto-renewal, and data privacy issues. Ms. Canal Aruoba also has significant experience assessing price impact and damages using a variety of economic tools and methods. She has wide-ranging industry experience with a focus on consumer-packaged goods, healthcare, and technology markets. She also serves as vice chair of the Advertising Disputes and Litigation Committee of the ABA Section of Antitrust Law. She received her BA in economics from the University of Pennsylvania and an MBA from the Wharton School.