Beauty Sales Rep Misled CVS Vendor Over Trademark, Court Affirms

Written September 8, 2020

The US Court of Appeals for the Seventh Circuit on August 31, 2020, held that a beauty and personal care sales rep deceived a CVS Pharmacy distributor about her rights to use Carol’s Express as a trademark. Beauty Enters. v. Gregory, 2020 BL 328390, 7th Cir., No. 19-3491, 8/28/20.

Beauty Enterprises Inc. had won a $118,500 verdict from Sara Gregory after a court found she falsely indicated Carol’s Express, a beauty product brand she represented, had an affiliation with Carol’s Daughter, a maker of beauty products. The court also found she had concealed a cease-and-desist letter from a third party.

Gregory appealed the verdict, representing herself, on multiple grounds. But the U.S. Court of Appeals for the Seventh Circuit rejected all of them.

File Downloads