Front and Center Discussion Series
The IP industry is not all laws, rules, and decisions. AIPLA's Front & Center Discussion Series focuses on the
other side of IP - the business, management, logistics and enforcement of IP. This interactive series is led
by industry leaders. Member-benefit exclusive! No CLE available.
Cost Effective Trademark Practice
Thursday, November 10, 2016
12:30 - 1:30 pm Eastern
Owners of large intellectual property portfolios frequently look both internally and externally for budget-friendly ways to manage their valuable trademark properties. Using a variety of relevant perspectives, this webinar will examine ways companies can use paralegals, lawyers, and outside resources to create a more cost-effective trademark practice. The panel of corporate counsel, outside counsel and paralegals will discuss roles and responsibilities, ethical obligations and pricing models to efficiently manage global trademark portfolios.
Jennifer Debrow, Gray Plant Mooty
Elyssa LeFevre Chayo, Firm Forward, LLC
Joshua J. Burke, General Mills, Inc.
Sharra Brockman (moderator), Verv
Robert Payne, Chair of the Subcommittee on Front & Center Webinars, Payne IP Law
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