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Thursday Session Handouts

OPENING PLENARY SESSION • 9:00 am–12:00 pm

Grand Ballroom A-E, 2nd level 

Sponsored by: Ocean Tomo, LLC

Welcome Remarks: Wayne P. Sobon, AIPLA President-Elect and Mid-Winter Institute Officer-in-Charge

KEYNOTE ADDRESS: IP as the New Business Normal: Why Every Business Must Focus on IP to Secure its Future

Doug Muzyka, Senior Vice President and Chief Science & Technology Officer, E.I. du Pont de Nemours and Company, Wilmington, DE  (Paper, Slides)

The Invisible Edge: Managing IP Effectively and Strategically is the Crucial Strategy to Take a Business to the Next Level in the 21st Century

Moderator: Wayne P. Sobon, VP, Chief IP Counsel, IP Development, Rambus Inc., Sunnyvale, CA

Panelists:

Dominic Dannessa, Senior Vice President and Chief Technology Officer, USG Corporation, Chicago, IL

Doug Muzyka, Senior Vice President and Chief Science & Technology Officer, E.I. du Pont de Nemours and Company, Wilmington, DE (Paper, Slides)

Mark Blaxil, Managing Partner, 3LP Advisors, LLC, co-author of The Invisible Edge, Boston, MA

Jon Meyer, Senior Vice President, IP Law, Motorola Solutions Inc., Schaumburg, IL

Stuart Graham, Chief Economist, United States Patent & Trademark Office, Alexandria, VA (invited) (Slides)

12:00 – 12:30 pm Lunch Reception (open to all attendees)

Grand Ballroom A-E, 2nd level

Sponsored by: Patterson Belknap Webb & Tyler, LLP

12:30 – 2:00 pm Luncheon and Association Business Meeting

Grand Ballroom F-J, 2nd level

KEYNOTE ADDRESS:IP at Ford: Market Advantage and Building the Future

Bill Coughlin, President and Chief Executive Officer, Ford Global Technologies, Dearborn, MI (Bio)

Bill Coughlin will share how Ford uses various forms of IP–patents, trademarks, copyrights, trade secrets, licensing, social media, etc.—to build market advantage.  Coughlin will discuss prioritization strategies, budget considerations, licensing approaches, litigation, regional variations in IP strategies around the world, enforcement, and managing freedom to operate issues. “Table topic” discussions amongst attendees will follow his address.

2:00 – 5:00 pm AFTERNOON CONCURRENT TRACKS

This afternoon’s sessions will take the concepts discussed in the morning sessions and lunch presentation and look at them in three specific industry segments: Media/Entertainment, High Tech/Computer Telecom, and Personalized Medicine/ Diagnostics/Chemical. Industry insiders and leaders will facilitate discussions regarding the role of IP in each segment and discuss management and strategies for optimizing value for leadership in the 21st century.

TRACK 1 • Media/Entertainment—Leveraging IP in a Digital Economy

Grand Ballroom A-E, 2nd level

Moderator: Nancy Mertzel, Partner, Schoeman Updike & Kaufman, LLP, New York, NY

IP plays a significant role in the ever-changing world of sports and entertainment. This track provides a unique look into various facets of entertainment and social media, and the role IP plays in advancing interests. You will learn about the life cycle of sports brands, as well as best practices for brand owners in the ever-expanding digital world. Discuss the use and value of IP in the media, as well as publication in today’s e-economy. Interested in learning how to leverage digital content in the ocean of “apps”? We have that, too! All of this will be offered in the short span of three hours, so grab some popcorn, find your seat, and get ready for the show!

IP in Sports: Rising from the Ashes—Case Studies of Brand Management

Stephen Starks, Kroger Gardis & Regas, LLP, Indianapolis, IN (Bio, Paper)

IP in Showbiz: Use of IP as an Important Asset in Interactive Media and Entertainment

Georgann S. Grunebach, Vice President, Intellectual Property, Fox Legal Group, Los Angeles, CA

A Brave New World: Leveraging Digital Content in the World of Apps and “Edutainment”

Lana Israel, Vice President, Insights at Intero Alliance LLC, Nashville, TN

Stop the Presses! An Author’s View on Publishing in the Digital Economy

James Grippando, American Novelist and Trial Lawyer, Of Counsel, Bois Schiller & Flexner, LLP, Fort Lauderdale, FL (James will sign his new book, Blood Money, in the Grand Ballroom Foyer following this session.) (Bio, Slides)

Best Practices for Brand Owners in the Digital Economy

Josh Miles, Founder, Miles Design, Author of Bold Brand, Indianapolis, IN (Paper)

TRACK 2 • High Tech, Computer & Telecom—Hot Topics in High Tech

Florida Ballroom IV-VI, 2nd level

Moderator – Sheldon H. Klein, Principal, Gray Plant Mooty, Washington, DC

Explore the different forms of IP and how they apply to a business as it matures. Learn how various investors view IP at the angel and venture capital stages and growth of a business. Discuss how more mature businesses grow and maintain a portfolio, with views from in-house IP counsel, marketing, and finance representatives. What are the benefits and pitfalls of building a portfolio versus purchasing or licensing a portfolio, and what is the financial impact to the business of these methods of portfolio growth? The discussion will bring practical considerations and strategies into the picture that will be useful in advising clients, drafting and claiming inventions, and selecting the different types of IP.

How to Choose Between the Different Forms of IP When Starting and Growing a High Tech Company.  How does the America Invents Act Affect Your Decisions?

Patents and Copyright

Aaron Rabinowitz, Partner, Woodcock Washburn, Philadelphia, PA (Paper,Slides)

Trade Secrets and Trademark

Elizabeth A. Rowe, Feldman Gale Term Professor in Intellectual Property Law, UF Research Foundation Professor of Law, Director, Program in Intellectual Property Law, University of Florida Levin College of Law, Gainesville, FL (Bio, Paper)

To Invest or Not to Invest: IP Value from an Investor Perspective in the High Tech Industry

Angel Investor Perspective

Rob Berman, President and CEO of CopyTele, Pacific Palisades, CA

Venture Banker Perspective

Sean Doyle, Director, Intel Capital, Technology & Manufacturing, Santa Clara, CA

Start-Up Entrepreneur Perspective

Jason Hoggs, President, American Express Service Enterprise, St. Petersburg, FL

Money Doesn’t Grow on Trees: Best Strategies for Growing a Portfolio in the High Tech Industry. A Look at IP from Marketing, Finance, E-Commerce and Electronics Perspectives

E-Commerce Perspective

Sandra Godsey, Sr. Director, Patents, eBay, Inc. San Jose, CA (Slides)

Electronics Perspective

Robert Wasson, Vice President & Associate General Counsel for Patent Development, Hewlett Packard, Inc., Corvallis, OR (Slides)

TRACK 3 • Personalized Medicine/Diagnostics/Chemical—Complex Ecosystems Produce Various Strategies Connecting IP with Products and Services

Meeting Room 8-10, 3rd level

Global intellectual property issues are touching various aspects of business decisions on a daily basis. Even broader IP issues, decisions on where to file a patent application, to where to assert patent infringement get tied up in the complex legal and business web of assessing international ompetitors, global needs of the company, budgets, and business risks.  This track will sort through those issues and other global IP issues affecting the chemical and biotech industries today.

IP Values for Personalized Medicine

Moderator: Judy A. Roesler, Managing Member, Roesler Law Offices, PLLC, Cary, NC (Paper for Panel Discussion)

Health agencies, payers, patients, and biopharma companies are on the bandwagon for personalized medicine.

In-house lawyers from a spectrum of entities involved in personalized medicine will provide views about the role and the value of IP for new products and services, with focus on tech transfer and licensing. They will also touch on the effects of recent cases. How to they affect deals? Can personalized medicine corrections be validly claimed? To what extent might research exemptions limit patent rights? Have divided infringement concerns been alleviated? When could inherency be an unsurmountable hurdle? How to avoid European patent exceptions.

Natalie Wright Curley, Managing Director, Office of Technology Commercialization, The University of Texas, MD Anderson Cancer Center, Office of Technology Commercialization, Houston, TX

Jarett Rieger, Director and Associate General Counsel, Office of Technology Management & Commercialization, Moffitt Cancer Center and Research Institute, Tampa, FL

Robert L. Sharp, Patent Counsel, Eli Lilly and Company, Indianapolis, IN

Yuko Soneoka, Senior Corporate Counsel IP & Director of Intellectual Property, Genomic Health, Inc., Redwood City, CA

Manny Vacchiano, Lead Patent Counsel, Life Technologies, Inc., Carlsbad, CA

Aligning IP Strategies with Business Objectives Up and Down the Supply Chain—Panel Discussion

Moderator: Carol Nielsen, Principal, Nielsen IP Law, LLC, Houston, TX (Paper for this panel discussion)

How does a company’s position in a supply chain affect IP strategies? How do companies that are suppliers and customers adjust their approaches to IP acquisition and licensing in light of business relationships? How do companies use IP to obtain value in the marketplace even when their businesses are not high-tech? Business people and in-house lawyers along a supply chain will provide views about the value of IP for their businesses.

Panelists:

Pat Bengtsson, Vice President, Associate General Counsel, Intellectual Property, The Clorox Company, Oakland, CA (Slides)

Valerie L. Calloway, Chief Intellectual Property Counsel, Polymer Group, Inc., Charlotte, NC (Slides)

Nancy M. Klembus, Assistant General Counsel, Kimberly-Clark, Corp., Roswell GA (Slides)

Richard Phillips, Chief Attorney Technology, ExxonMobil Chemical Company, Baytown, TX (Slides)