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Friday Session Handouts

OPENING PLENARY SESSION • 9:00 am–12:00 pm

Grand Ballroom A-E, 2nd level

KEYNOTE ADDRESS: How Creative and Cutting-Edge Businesses Maximize Value from Their IP as a Business Asset

James Gerard Conley, Clinical Professor, Center for Research in Technology & Innovation, Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University, Evanston, IL

Professor Conley, author, academic and IP consultant, has addressed many companies, organizations and government agencies worldwide on intellectual property matters, innovation management, intellectual capital, and product design and development. Professor Conley will discuss his research and investigations on the strategic use of IP to build and sustain a competitive advantage. (Paper, Slides)

IP Strategies in the Brave New World (Paper)

Moderator: Tom Filarski, Partner, Steptoe & Johnson LLP, Chicago, IL (Bio)

Panelists will provide direct insight into how the marketplace for IP is evolving and compare different IP monetization and valuation strategies that help meet different business objectives in the quickly evolving marketplace.

Evolving Marketplace for IP

James E. Malackowski, Chairman & CEO, Ocean Tomo, LLC, Chicago, IL (Bio, Paper)

How a Large Company Derives Value from Its IP Portfolio

Sarah Harris, Vice President and Deputy General Counsel–Intellectual Property, AOL, Inc., Dulles, VA (Bio, Slides)

IP Portfolio Valuation Factors (Paper)

Michael J. Lasinski, CEO and Managing Director, 284 Partners, LLC, Ann Arbor, MI (Bio)

Valuation of IP from the Private Equity Perspective

John P. Veschi, Chief Executive Officer, Rockstar Consortium US LP, Ottawa, Ontario, Canada

Maximizing Value Through Your IP Portfolio

James Gerard Conley, Clinical Professor, Center for Research in Technology & Innovation, Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University, Evanston, IL (Paper,Slides)

12:30 – 2:00 pm Luncheon

Grand Ballroom F-J, 2nd level

KEYNOTE ADDRESS: A General Counsel’s View on IP and Preservation of its Value

Donald J. Rosenberg, Executive Vice President, General Counsel & Corporate Secretary, Qualcomm Inc., San Diego, CA (Bio)

Preserving incentives to innovate should be viewed today as a national priority. With concerns over a growing trend to devalue patents worldwide, it is important to understand the role patents play in many industries, how to address current challenges, and how to foster an environment for the advancement of innovation both at a national level and within the companies we represent. Qualcomm’s General Counsel will discuss the company’s experiences, business model and results achieved through appreciation of the value of patents. Mr. Rosenberg will also address the importance of strengthening relationships between in-house counsel, business units and external counsel in valuing patents as a crucial business asset.

2:00 – 5:00 pm PLENARY SESSION

Grand Ballroom A-E, 2nd level

Why Can’t We All Get Along? (Why Don’t They Think Like I Do?)

Ron Bynum, Leadership Trainer and Consultant, J. Harrison Enterprises, Healdsburg, CA (Bio, Paper)

Rich Goldstein, Patent Attorney and Law Practice Leadership Consultant, Goldstein Patent Law, New York, NY

Strong companies have individuals with diverse backgrounds interacting to develop intellectual property assets and create business opportunities from new IP. Having this work well requires active, mutual support. More commonly, however, there are tensions and misunderstandings between in-house counsel, outside counsel and business managers—resulting in lost opportunities, and sub-optimal utilization of IP as a business asset.

Ron Bynum, leadership trainer and consultant with a client​ base and over 40 years of experience, will lead this interactive program to provide both the motivation and tools for transforming this workplace dissonance into a collaborative and cooperative environment that maximizes the extraction of value from IP.

Where Does the Conflict Come From and How Do We Make Things Work?

Ron Bynum and Rich Goldstein will lead a panel of inside counsel, outside counsel and a business executive in a facilitated discussion about their personal experiences with conflicts surrounding interactions with different groups handling IP matters, and their successes with creating a collaborative work environment to maximize the value of IP.


Haskell Adler, Senior Licensing Manager, Moffitt Cancer Center, Tampa, FL

Ava K. Doppelt, Shareholder, Allen Dyer Doppelt Milbrath & Gilchrist, PA, Orlando, FL (Bio)

Lisa Jorgenson, Group Vice President, IP and Licensing, STMicroelectronics, Inc., Coppell, TX (Bio)

Practice Makes Perfect: Practicing Leadership Tools to Make a Difference (Paper)

Ron Bynum, leadership trainer and consultant, will lead facilitated discussions and group exercises that resolve differences, create guidelines, and reveal best practices going forward. Participants will emerge with a new sense of what is possible in a collaborative relationship between inside counsel, outside counsel, and business leaders.

Ethical Discussion (Paper)

“The Ethic of Responsibility” will form a significant part of the Friday afternoon program. In particular, we will explore the fundamental ethics of the responsibilities of attorney to client, which requires every attorney to zealously represent his/her client. We will then consider where the self-interest of the attorney—especially avoiding blame or ‘being at fault’ in any situation that is prone to finger pointing—can interfere with attorneys operating in full alignment with their clients’ interests. In the context of the in-house counsel, outside counsel, and business leader dynamic, we will show how avoiding blame can lead attorneys to unnecessarily avoid responsibility. This behavior often disconnects all parties and fosters a lack of understanding and alignment. We will then demonstrate how taking responsibility—without taking blame—can help attorneys fulfill their ethical obligation to zealously represent their clients, and can lead to even more powerful relationships with their clients and colleagues.