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2013 Mid-Winter Institute Session Handouts



Download all Session Materials (16.1MB zip file, updated as of 01/30/2013)

Welcome to the 2013 AIPLA Mid-Winter Institute session handouts page. Papers are available to all registered attendees. If a speaker has submitted material, there will be a link(s) to their bio, paper, and slides next to their name.

A DVD with all the submitted session materials will be sent to all registrants about 6 weeks after the conference. We will also have audio available online about 6 weeks after the meeting.

To access the session handouts, please Sign-In by clicking "Sign In" in the upper right corner of this web page. If you are having any trouble accessing the session handouts, please send us an email or call 703.415.0780.

Wednesday Session Handouts

CONCURRENT TRACKS 2:00 – 5:00 pm

TRACK 1 • Are You Ready? Strategies and Pitfalls under the America Invents Act

Grand Ballroom A-E, 2nd level

Moderator: Denise M. Kettelberger, Special Counsel, Faegre Baker Daniels, Minneapolis, MN (Bio)

Hear about the impending changes under the First-Inventorto-File provisions of the America Invents Act (AIA), examine the impact of the new fee schedule on fi ling strategies, and learn practical tips and strategies for making transitions to the new system. Take an in-depth look at practice under the new Patent Trial and Appeal Board (PTAB), the various post grant proceedings available under the AIA, and strategies for adapting to the changes that follow from these new options.

First-Inventor-to-File and Prior Art

Ready or Not, Here it Comes: Transitioning to First- Inventor-to-File and Understanding Prior Art under the AIA

When do you file? Obviously an early filing date is good, but if the invention is in development, it is a moving target. Learn about filing under the new system and the traps to avoid, the new 102, and strategies for showing derivation to remove a reference as prior art. Also hear about Third Party Submissions and how to draft them so the examiner will pay attention.

Alan J. Kasper, Partner, Sughrue Mion, PLLC, Washington, DC (Bio, Paper)

Practical Strategies under the New First-Inventor-to-File System from a Corporate Perspective

From a corporate perspective, what strategies can be used to get applications fi led quickly? How might internal processes need to change? What are the advantages and disadvantages to publishing first?  These issues will be discussed, along with the impact of the new fee schedule on fi ling strategies. Hear about record keeping, including how to prepare for a derivation defense. Thoughts on Third Party Submissions will also be provided.

Kevin H. Rhodes, Chief Intellectual Property Counsel, 3M, St. Paul, MN (Bio, Slides)

Managing the Impact of the New First-Inventor-to-File System on Private Practice

How does the move to a First-Inventor-to-File system impact private practice? How do you operate under a transitional dual system? Learn how to manage inhouse counsel expectations, understand the heightened awareness of malpractice issues, and obtain a private practice perspective on the impact of the new fee schedule on patent fi ling strategies.

Carol A. Marmo, Member, Eckert Seamans Cherin & Mellott, LLC, Pittsburgh, PA (Bio, Slides)

Post-Grant Proceedings

Are You Ready to Practice Before the New PTAB?

Discuss the different post grant proceedings available under the AIA, as well as the differences between litigation in the courts and the PTAB. This session will also address practice before the Patent Trial and Appeal Board (PTAB), best practices for preparing petitions and replying to them, what evidence is required, the ins and outs of motion practice, taking testimony and handling confidential information.

Bryan K. Wheelock, Principal, Harness Dickey & Pierce, PLC, Clayton, MO (Bio, Paper)

Advantages and Disadvantages of Post Grant Proceedings for Patent Owners

From the patent owner perspective, explore the pros and cons of the different post grant proceedings available under the AIA, including Post-Grant Review, Inter Partes Examination, and Supplemental Examination. Hear about the proposed fee schedule, filing requirements, the proposed procedures and complexity of practice before the PTAB, as well as estoppel issues.

David M. Weirich, Associate General Counsel, Oral Care, Hair Care and Beautronics, The Procter & Gamble Company, Cincinnati, OH (Bio, Paper, Slides)

Advantages and Disadvantages of Post Grant Proceedings for Patent Challengers

From a patent challenger perspective, learn the pros and cons of the different post grant proceedings available under the AIA, including Post-Grant Review, Inter Partes Examination, and Supplemental Examination. Hear about the proposed fee schedule, filing requirements, the proposed procedures and complexity of practice before the PTAB, as well as estoppel issues.

Philip S. Johnson, Chief Patent Counsel, Johnson & Johnson, New Brunswick, NJ  (Bio, Paper, Slides)

 

TRACK 2 • Intellectual Property Essentials for Business Leaders

Florida Ballroom IV-VI, 2nd level

Moderator: Phillip W. Barnett, Managing Director, Phil Barnett, LLC, Tampa, FL (Bio, PaperPaper - Primer)

Did you ever think “what exactly is Intellectual Property?”  Everyone says it is at the center of today’s world-wide economy. But, what are the essentials that a business leader must know to understand how their own, and their competitors’, intellectual property works? Experts from leading companies, universities and law fi rms will explain the basics of intellectual property necessary for a business leader to understand and utilize a company’s intellectual property assets.

The Crucial Role of IP in Our Knowledge-Based Economy

The Story on Copyrights

Learn the basics of copyrights, including: what copyrights protect and what rights a copyright owner has, how copyrights are obtained and whether a copyright registration is required and why, how long copyrights last, and the geographic scope of copyrights. This session will also address copyright ownership issues, including “work for hire” considerations, what constitutes copyright infringement, and the fair use exception to copyright infringement.

Kevin Tottis, Law Offices of Kevin Tottis, Chicago, IL (Bio, Paper, Slides)

Trademarks and Protecting Your Brand

This session will focus on basics of trademarks, including: what trademarks protect, types of trademarks, how long trademarks last, and what rights and obligations a trademark owner has, including differences between common law and federally registered trademarks and between US and foreign trademarks. Learn how trademarks are obtained and maintained, and the steps in the trademark prosecution process, including postregistration proceedings. Finally, learn how to enforce trademarks, remedies, and possible defenses.

Jeremy Kaufman, Vice President of Intellectual Property Trademarks, Fox Group Legal, Los Angeles, CA

Paul D. McGrady Jr., Winston & Strawn, LLP, Chicago, IL (Bio)

Patents: The Essentials of a Vital Asset

Learn what a patent is and what it protects, the types of patents (utility, design, and plant), anatomy of a patent, and how to read the patent document. Hear about the patent prosecution process, post-issue maintenance, and statutory bars to acquiring patent protection. The speakers will also discuss patent enforcement, including various forums for litigating patents (e.g., Federal Court, International Trade Commission), the importance of patent claims and prosecution history, how infringement is defined, and geographic scope of US patents and international rights.

Randi L. Karpinia, Sr. Patent Operations Counsel, Motorola Solutions, Inc., Ft. Lauderdale, FL (Bio, Paper)

Scott J. Pivnick, Alston & Bird, LLP, Washington, DC (Bio, Slides)

Keeping the Family Jewels Safe—Trade Secrets, the What, When, How, and Why

What is considered a trade secret? How can I protect my most valuable trade secrets in this age of cybertheft? Learn the basics of trade secrets, including how trade secrets are defi ned, how they are best protected against theft by both trusted insiders and outside computer hackers.

Andrew Ubel, Deputy General Counsel–Chief Intellectual Property Counsel, Valspar Corporation, St. Paul, MN (Bio, Paper)

How Do the Different Kinds of IP Work Together to Protect My Business?

What are the overlaps and differences between the various types of IP? How do you determine which type(s) of IP protection may be right for your product? This session will compare and contrast trade secrets, patents, copyrights, design patents, and trade dress.

Valerie McDevitt, Assistant VP, Patents & Licensing, University of South Florida, Tampa, FL (Bio)

To License or Not to License? That is the Question

Learn the basics behind licensing of patents, trademarks, copyrights and trade secrets, the role the licensing practice can play in increasing business revenue, and cross-licensing in settling infringement suits.

Wendy Zimbone, Assistant Director, Office of Technology Licensing, University of Florida, Gainesville, FL (Bio, Paper)

Thursday Session Handouts

OPENING PLENARY SESSION • 9:00 am–12:00 pm

Grand Ballroom A-E, 2nd level 

Sponsored by: Ocean Tomo, LLC

Welcome Remarks: Wayne P. Sobon, AIPLA President-Elect and Mid-Winter Institute Officer-in-Charge

KEYNOTE ADDRESS: IP as the New Business Normal: Why Every Business Must Focus on IP to Secure its Future

Doug Muzyka, Senior Vice President and Chief Science & Technology Officer, E.I. du Pont de Nemours and Company, Wilmington, DE  (Paper, Slides)

The Invisible Edge: Managing IP Effectively and Strategically is the Crucial Strategy to Take a Business to the Next Level in the 21st Century

Moderator: Wayne P. Sobon, VP, Chief IP Counsel, IP Development, Rambus Inc., Sunnyvale, CA

Panelists:

Dominic Dannessa, Senior Vice President and Chief Technology Officer, USG Corporation, Chicago, IL

Doug Muzyka, Senior Vice President and Chief Science & Technology Officer, E.I. du Pont de Nemours and Company, Wilmington, DE (Paper, Slides)

Mark Blaxil, Managing Partner, 3LP Advisors, LLC, co-author of The Invisible Edge, Boston, MA

Jon Meyer, Senior Vice President, IP Law, Motorola Solutions Inc., Schaumburg, IL

Stuart Graham, Chief Economist, United States Patent & Trademark Office, Alexandria, VA (invited) (Slides)

12:00 – 12:30 pm Lunch Reception (open to all attendees)

Grand Ballroom A-E, 2nd level

Sponsored by: Patterson Belknap Webb & Tyler, LLP

12:30 – 2:00 pm Luncheon and Association Business Meeting

Grand Ballroom F-J, 2nd level

KEYNOTE ADDRESS:IP at Ford: Market Advantage and Building the Future

Bill Coughlin, President and Chief Executive Officer, Ford Global Technologies, Dearborn, MI (Bio)

Bill Coughlin will share how Ford uses various forms of IP–patents, trademarks, copyrights, trade secrets, licensing, social media, etc.—to build market advantage.  Coughlin will discuss prioritization strategies, budget considerations, licensing approaches, litigation, regional variations in IP strategies around the world, enforcement, and managing freedom to operate issues. “Table topic” discussions amongst attendees will follow his address.

2:00 – 5:00 pm AFTERNOON CONCURRENT TRACKS

This afternoon’s sessions will take the concepts discussed in the morning sessions and lunch presentation and look at them in three specific industry segments: Media/Entertainment, High Tech/Computer Telecom, and Personalized Medicine/ Diagnostics/Chemical. Industry insiders and leaders will facilitate discussions regarding the role of IP in each segment and discuss management and strategies for optimizing value for leadership in the 21st century.

TRACK 1 • Media/Entertainment—Leveraging IP in a Digital Economy

Grand Ballroom A-E, 2nd level

Moderator: Nancy Mertzel, Partner, Schoeman Updike & Kaufman, LLP, New York, NY

IP plays a significant role in the ever-changing world of sports and entertainment. This track provides a unique look into various facets of entertainment and social media, and the role IP plays in advancing interests. You will learn about the life cycle of sports brands, as well as best practices for brand owners in the ever-expanding digital world. Discuss the use and value of IP in the media, as well as publication in today’s e-economy. Interested in learning how to leverage digital content in the ocean of “apps”? We have that, too! All of this will be offered in the short span of three hours, so grab some popcorn, find your seat, and get ready for the show!

IP in Sports: Rising from the Ashes—Case Studies of Brand Management

Stephen Starks, Kroger Gardis & Regas, LLP, Indianapolis, IN (Bio, Paper)

IP in Showbiz: Use of IP as an Important Asset in Interactive Media and Entertainment

Georgann S. Grunebach, Vice President, Intellectual Property, Fox Legal Group, Los Angeles, CA

A Brave New World: Leveraging Digital Content in the World of Apps and “Edutainment”

Lana Israel, Vice President, Insights at Intero Alliance LLC, Nashville, TN

Stop the Presses! An Author’s View on Publishing in the Digital Economy

James Grippando, American Novelist and Trial Lawyer, Of Counsel, Bois Schiller & Flexner, LLP, Fort Lauderdale, FL (James will sign his new book, Blood Money, in the Grand Ballroom Foyer following this session.) (Bio, Slides)

Best Practices for Brand Owners in the Digital Economy

Josh Miles, Founder, Miles Design, Author of Bold Brand, Indianapolis, IN (Paper)

TRACK 2 • High Tech, Computer & Telecom—Hot Topics in High Tech

Florida Ballroom IV-VI, 2nd level

Moderator – Sheldon H. Klein, Principal, Gray Plant Mooty, Washington, DC

Explore the different forms of IP and how they apply to a business as it matures. Learn how various investors view IP at the angel and venture capital stages and growth of a business. Discuss how more mature businesses grow and maintain a portfolio, with views from in-house IP counsel, marketing, and finance representatives. What are the benefits and pitfalls of building a portfolio versus purchasing or licensing a portfolio, and what is the financial impact to the business of these methods of portfolio growth? The discussion will bring practical considerations and strategies into the picture that will be useful in advising clients, drafting and claiming inventions, and selecting the different types of IP.

How to Choose Between the Different Forms of IP When Starting and Growing a High Tech Company.  How does the America Invents Act Affect Your Decisions?

Patents and Copyright

Aaron Rabinowitz, Partner, Woodcock Washburn, Philadelphia, PA (Paper,Slides)

Trade Secrets and Trademark

Elizabeth A. Rowe, Feldman Gale Term Professor in Intellectual Property Law, UF Research Foundation Professor of Law, Director, Program in Intellectual Property Law, University of Florida Levin College of Law, Gainesville, FL (Bio, Paper)

To Invest or Not to Invest: IP Value from an Investor Perspective in the High Tech Industry

Angel Investor Perspective

Rob Berman, President and CEO of CopyTele, Pacific Palisades, CA

Venture Banker Perspective

Sean Doyle, Director, Intel Capital, Technology & Manufacturing, Santa Clara, CA

Start-Up Entrepreneur Perspective

Jason Hoggs, President, American Express Service Enterprise, St. Petersburg, FL

Money Doesn’t Grow on Trees: Best Strategies for Growing a Portfolio in the High Tech Industry. A Look at IP from Marketing, Finance, E-Commerce and Electronics Perspectives

E-Commerce Perspective

Sandra Godsey, Sr. Director, Patents, eBay, Inc. San Jose, CA (Slides)

Electronics Perspective

Robert Wasson, Vice President & Associate General Counsel for Patent Development, Hewlett Packard, Inc., Corvallis, OR (Slides)

TRACK 3 • Personalized Medicine/Diagnostics/Chemical—Complex Ecosystems Produce Various Strategies Connecting IP with Products and Services

Meeting Room 8-10, 3rd level

Global intellectual property issues are touching various aspects of business decisions on a daily basis. Even broader IP issues, decisions on where to file a patent application, to where to assert patent infringement get tied up in the complex legal and business web of assessing international ompetitors, global needs of the company, budgets, and business risks.  This track will sort through those issues and other global IP issues affecting the chemical and biotech industries today.

IP Values for Personalized Medicine

Moderator: Judy A. Roesler, Managing Member, Roesler Law Offices, PLLC, Cary, NC (Paper for Panel Discussion)

Health agencies, payers, patients, and biopharma companies are on the bandwagon for personalized medicine.

In-house lawyers from a spectrum of entities involved in personalized medicine will provide views about the role and the value of IP for new products and services, with focus on tech transfer and licensing. They will also touch on the effects of recent cases. How to they affect deals? Can personalized medicine corrections be validly claimed? To what extent might research exemptions limit patent rights? Have divided infringement concerns been alleviated? When could inherency be an unsurmountable hurdle? How to avoid European patent exceptions.

Natalie Wright Curley, Managing Director, Office of Technology Commercialization, The University of Texas, MD Anderson Cancer Center, Office of Technology Commercialization, Houston, TX

Jarett Rieger, Director and Associate General Counsel, Office of Technology Management & Commercialization, Moffitt Cancer Center and Research Institute, Tampa, FL

Robert L. Sharp, Patent Counsel, Eli Lilly and Company, Indianapolis, IN

Yuko Soneoka, Senior Corporate Counsel IP & Director of Intellectual Property, Genomic Health, Inc., Redwood City, CA

Manny Vacchiano, Lead Patent Counsel, Life Technologies, Inc., Carlsbad, CA

Aligning IP Strategies with Business Objectives Up and Down the Supply Chain—Panel Discussion

Moderator: Carol Nielsen, Principal, Nielsen IP Law, LLC, Houston, TX (Paper for this panel discussion)

How does a company’s position in a supply chain affect IP strategies? How do companies that are suppliers and customers adjust their approaches to IP acquisition and licensing in light of business relationships? How do companies use IP to obtain value in the marketplace even when their businesses are not high-tech? Business people and in-house lawyers along a supply chain will provide views about the value of IP for their businesses.

Panelists:

Pat Bengtsson, Vice President, Associate General Counsel, Intellectual Property, The Clorox Company, Oakland, CA (Slides)

Valerie L. Calloway, Chief Intellectual Property Counsel, Polymer Group, Inc., Charlotte, NC (Slides)

Nancy M. Klembus, Assistant General Counsel, Kimberly-Clark, Corp., Roswell GA (Slides)

Richard Phillips, Chief Attorney Technology, ExxonMobil Chemical Company, Baytown, TX (Slides)

Friday Session Handouts

OPENING PLENARY SESSION • 9:00 am–12:00 pm

Grand Ballroom A-E, 2nd level

KEYNOTE ADDRESS: How Creative and Cutting-Edge Businesses Maximize Value from Their IP as a Business Asset

James Gerard Conley, Clinical Professor, Center for Research in Technology & Innovation, Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University, Evanston, IL

Professor Conley, author, academic and IP consultant, has addressed many companies, organizations and government agencies worldwide on intellectual property matters, innovation management, intellectual capital, and product design and development. Professor Conley will discuss his research and investigations on the strategic use of IP to build and sustain a competitive advantage. (Paper, Slides)

IP Strategies in the Brave New World (Paper)

Moderator: Tom Filarski, Partner, Steptoe & Johnson LLP, Chicago, IL (Bio)

Panelists will provide direct insight into how the marketplace for IP is evolving and compare different IP monetization and valuation strategies that help meet different business objectives in the quickly evolving marketplace.

Evolving Marketplace for IP

James E. Malackowski, Chairman & CEO, Ocean Tomo, LLC, Chicago, IL (Bio, Paper)

How a Large Company Derives Value from Its IP Portfolio

Sarah Harris, Vice President and Deputy General Counsel–Intellectual Property, AOL, Inc., Dulles, VA (Bio, Slides)

IP Portfolio Valuation Factors (Paper)

Michael J. Lasinski, CEO and Managing Director, 284 Partners, LLC, Ann Arbor, MI (Bio)

Valuation of IP from the Private Equity Perspective

John P. Veschi, Chief Executive Officer, Rockstar Consortium US LP, Ottawa, Ontario, Canada

Maximizing Value Through Your IP Portfolio

James Gerard Conley, Clinical Professor, Center for Research in Technology & Innovation, Managerial Economics and Decision Sciences, Kellogg School of Management, Northwestern University, Evanston, IL (Paper,Slides)

12:30 – 2:00 pm Luncheon

Grand Ballroom F-J, 2nd level

KEYNOTE ADDRESS: A General Counsel’s View on IP and Preservation of its Value

Donald J. Rosenberg, Executive Vice President, General Counsel & Corporate Secretary, Qualcomm Inc., San Diego, CA (Bio)

Preserving incentives to innovate should be viewed today as a national priority. With concerns over a growing trend to devalue patents worldwide, it is important to understand the role patents play in many industries, how to address current challenges, and how to foster an environment for the advancement of innovation both at a national level and within the companies we represent. Qualcomm’s General Counsel will discuss the company’s experiences, business model and results achieved through appreciation of the value of patents. Mr. Rosenberg will also address the importance of strengthening relationships between in-house counsel, business units and external counsel in valuing patents as a crucial business asset.

2:00 – 5:00 pm PLENARY SESSION

Grand Ballroom A-E, 2nd level

Why Can’t We All Get Along? (Why Don’t They Think Like I Do?)

Ron Bynum, Leadership Trainer and Consultant, J. Harrison Enterprises, Healdsburg, CA (Bio, Paper)

Rich Goldstein, Patent Attorney and Law Practice Leadership Consultant, Goldstein Patent Law, New York, NY

Strong companies have individuals with diverse backgrounds interacting to develop intellectual property assets and create business opportunities from new IP. Having this work well requires active, mutual support. More commonly, however, there are tensions and misunderstandings between in-house counsel, outside counsel and business managers—resulting in lost opportunities, and sub-optimal utilization of IP as a business asset.

Ron Bynum, leadership trainer and consultant with a client​ base and over 40 years of experience, will lead this interactive program to provide both the motivation and tools for transforming this workplace dissonance into a collaborative and cooperative environment that maximizes the extraction of value from IP.

Where Does the Conflict Come From and How Do We Make Things Work?

Ron Bynum and Rich Goldstein will lead a panel of inside counsel, outside counsel and a business executive in a facilitated discussion about their personal experiences with conflicts surrounding interactions with different groups handling IP matters, and their successes with creating a collaborative work environment to maximize the value of IP.

Panelists:

Haskell Adler, Senior Licensing Manager, Moffitt Cancer Center, Tampa, FL

Ava K. Doppelt, Shareholder, Allen Dyer Doppelt Milbrath & Gilchrist, PA, Orlando, FL (Bio)

Lisa Jorgenson, Group Vice President, IP and Licensing, STMicroelectronics, Inc., Coppell, TX (Bio)

Practice Makes Perfect: Practicing Leadership Tools to Make a Difference (Paper)

Ron Bynum, leadership trainer and consultant, will lead facilitated discussions and group exercises that resolve differences, create guidelines, and reveal best practices going forward. Participants will emerge with a new sense of what is possible in a collaborative relationship between inside counsel, outside counsel, and business leaders.

Ethical Discussion (Paper)

“The Ethic of Responsibility” will form a significant part of the Friday afternoon program. In particular, we will explore the fundamental ethics of the responsibilities of attorney to client, which requires every attorney to zealously represent his/her client. We will then consider where the self-interest of the attorney—especially avoiding blame or ‘being at fault’ in any situation that is prone to finger pointing—can interfere with attorneys operating in full alignment with their clients’ interests. In the context of the in-house counsel, outside counsel, and business leader dynamic, we will show how avoiding blame can lead attorneys to unnecessarily avoid responsibility. This behavior often disconnects all parties and fosters a lack of understanding and alignment. We will then demonstrate how taking responsibility—without taking blame—can help attorneys fulfill their ethical obligation to zealously represent their clients, and can lead to even more powerful relationships with their clients and colleagues.

Saturday Session Handouts

9:00 – 10:30 am GLOBAL COMMISSIONER’S PLENARY SESSION— PLANNING FOR THE FUTURE!

Grand Ballroom A-E, 2nd level

A View from the Top—Worldwwide IP Office Commissioners’ Perspectives on the Critical Role of IP in Their Countries and in the Global Economy, and Their Impact on Your Clients’ Business

Global Perspectives

In a rare, joint appearance, five senior officials, including four Heads of key Intellectual Property Offices from around the world, who give their perspective on the current challenges their offices face, the role their office plays in the state of business and the economy of their country, how IP affects the economy in their country, both domestically and in the global economy, and ultimately, how this affects US companies doing business in their country.

The Honorable Jorge Ávila, President, Brazilian National Institute of Industrial Property, Rio de Janeiro, Brazil (Paper)

The Honorable Peter K. Y. Cheung, Registrar of Patents, Designs and Trademarks, Intellectual Property Department, The Government of Hong Kong Special Administrative Region, China (Slides)

The Honorable Miguel Angel Margain, Director General, Mexican Institute of Industrial Property, Mexico City, Mexico (Paper)

US Perspective

The newly designated Acting Director of the US Patent and Trademark Office will speak on the global nature of IP as it relates to the world economy, how businesses compete in the globalized economy utilizing IP as a business asset and strategic tool. She will explain what the USPTO and the US government are doing for IP in key economies around the world, and provide a vision for the next few years at the USPTO.

The Honorable Teresa Stanek Rea, Deputy Director, United States Patent and Trademark Office, Alexandria, VA

Developing Country Perspective

A noted technology transfer expert from one of the key countries in the developing world will give his perspective on the role that IP plays in the development of economies that are beginning to be significant players in the world economy, and what US businesses can do to be part of the future of these key economies.

Dr. Jonathan S. Youngleson, Head, National Intellectual Property Management Office, Department of Science and Technology, South Africa (Slides)

10:30 am – 12:00 pm GLOBAL PANEL PLENARY SESSION

Grand Ballroom A-E, 2nd level

Sponsored by: Marks & Clerk, LLP

 

A Worldwide Lateral View—Global Strategies for Using IP to Maximize Success Entering and Doing Business in Emerging Economies

Moderator: Q. Todd Dickinson, Executive Director, AIPLA, Arlington, VA

The five powerhouse speakers from the Global Commissioners’ Plenary Session, along with a noted expert on Eastern Europe and the countries in transition, will join Moderator Q. Todd Dickinson, AIPLA Executive Director and Former Director of the USPTO, in an ineractive far-ranging discussion of the role of IP in their countries, and in the modern global economy.

Participants will hear the panelists’ views on:

  • In what ways is IP critical to their countries’ economies in recent years, and how will that increase in the coming years?
  • What is the impact of the increasingly globalized economy on how each country deals with the thorny questions of IP protection as a business asset?
  • Has the role of the IP offices changed along with the changing global economy? Is the IP system keeping pace with economic change?
  • How can the IP offices worldwide collaborate in view of the borderless nature of the modern global economy?
  • What do US businesses have to do in order to thrive in the emerging economies? How can US firms that do business there help those economies grow, modernize and thrive?

The discussion will focus on the impact these issues have on US companies entering the market and doing business in these economies, and how they can maximize their impact and success in light of the modern global market.

Panelists:

The Honorable Teresa Stanek Rea

The Honorable Jorge Ávila

The Honorable Peter K. Y. Cheung

The Honorable Miguel Angel Margain

Mr. Vladimir Yossifov, Former WIPO Tech Transfer Expert, WIPO Tech Transfer Office, Sophia, Bulgaria (Paper1, Paper 2, Paper 3, Paper 4)

Dr. Jonathan S. Youngleson

Question and Answer Session