Live Online Seminars

1. Viral Marketing and User-Generated Content
Wednesday, April 7, 2010
12:30 - 2:00 PM Eastern

*New*Cancellation Policy:
To get full refund, registrant must request refund 5 days prior to live event. If less than 5 days, registrant is transferred to product.


Click Here To Register!

Course Description:
Marketing today is dramatically different. Advertisers used to rely primarily on major media, such as television commercials and print advertising, where advertisers controlled the timing and content of the messages delivered to consumers. Consumers are now part of the conversation, and advertising has become a dialogue between advertisers and consumers and among consumers as well. This is a result not only of changes in technology, but in the shifting of advertising dollars from traditional media to online media. Advertisers today are increasing relying on consumers, and user generated content, to create advertising messages and to spread the word. Advertising campaigns conducted through social media and word of mouth marketing have not only changed the way the advertisers must approach advertising campaigns, but have raised a host of new legal issues that advertisers must confront. Although the traditional rules still apply, applying advertising law and intellectual property principles to emerging media raises many difficult questions that marketers are struggling with and that courts are confronting. This webinar will address the key legal issues, and describe best practices, that marketers must address when using user generated content and viral marketing to reach consumers.

Presented By:
Ed Fallon, Behringer
Jeff Greenbaum, Frankfurt Kurnit Klein & Selz

CLE INFORMATION
*Important for KS, LA, OH and PA: If you require CLE credit from KS, LA, OH or PA you must register as a single site only. You may NOT participate as part of a group. Please contact AIPLA with any questions. (703) 412-1302.

CLE approved in the following states:
Alaska (1.5), Arizona (1.5), Arkansas (1.5), California (1.5), Colorado (2.0), Delaware (1.5), Illinois (1.5), Indiana (1.5), Iowa (1.5), Kentucky(1.5), Louisiana*(1.5), Mississippi (1.5), Missouri (1.8), Montana (1.5), New Hampshire (1.5), New Mexico (1.5), New York non-transitional (1.5), North Dakota(1.5), Ohio*(1.5), Oregon (1.5), Pennsylvania*(1.5), Rhode Island (1.5), Texas (1.5), Tennessee (1.5), Vermont (1.5), Washington (1.5), West Virginia (1.8), Wyoming (1.5)

CLE requested but pending approval for CLE credits in the following states:
Alabama (1.5), Florida (2.0), Georgia (1.5), Idaho (1.5), Kansas*(1.5), Maine (1.5), Minnesota (1.5), Nevada (1.5), North Carolina (1.5), Oklahoma (2.0), South Carolina (1.5), Utah self-study (1.5), Virginia (1.5), Wisconsin (1.5)

REGISTRATION FEES

Top

2. How Amicus Can Help You Help the Court
Wednesday, April 21, 2010
12:30 - 2:00 PM Eastern

*New*Cancellation Policy:
To get full refund, registrant must request refund 5 days prior to live event. If less than 5 days, registrant is transferred to product.


Click Here to Register!

Course Description:
This webcast will focus on the role of amicus. It will address what it takes to be an effective amicus. As an association of 16,000 professionals, the AIPLA has a diverse membership and offers the courts insight based on a wide range of experiences and perspectives. The program will also discuss the AIPLA's process for considering amicus requests and for preparing amicus briefs.

Presented By:
Patrick Coyne, Finnegan Henderson Farabow et al
Carter Phillips, Sidley Austin Brown & Wood LLP

CLE INFORMATION
*Important for KS, LA, OH and PA: If you require CLE credit from KS, LA, OH or PA you must register as a single site only. You may NOT participate as part of a group. Please contact AIPLA with any questions. (703) 412-1302.

CLE approved in the following states:
Alabama (1.5), Alaska (1.5), Arkansas (1.5), Arizona (1.5), California (1.5), Colorado (2.0), Delaware (1.5), Iowa (1.5), Maine (1.5), Missouri (1.8), New Mexico (1.5), New York non-transitional (1.5), Pennsylvania*(1.5), Rhode Island (1.5), Tennessee (1.5), Texas (1.5), Vermont (1.5), Washington (1.5), Wyoming (1.5)

CLE requested but pending approval for CLE credits in the following states:
Florida (2.0), Georgia (1.5), Idaho (1.5), Illinois (1.5), Indiana (1.5), Kansas*(1.5), Kentucky(1.5), Louisiana*(1.5), Minnesota (1.5), Mississippi (1.5), Montana (1.5), New Hampshire (1.5), Nevada (1.5), North Carolina (1.5), North Dakota(1.5), Ohio*(1.5), Oklahoma (2.0), Oregon (1.5), South Carolina (1.5), Utah self-study (1.5), Virginia (1.5), West Virginia (1.8), Wisconsin (1.5)

REGISTRATION FEES

Top